World War One Recruitment Posters


I love looking at the material culture of the First World War as well as reading the rhetoric of the period. These recruitment posters are a good example of how men were convinced to enlist in the armed forces. Guilt and comraderie seem to have been used in equal measure.

This is an Australian poster–note the soldier’s “digger” hat and the ghostly figures of men dressed as athletes and ranchers in the background.

Here’s a Canadian poster. Kaiser is emphasized, as if at any moment the Kaiser planned to invade Canada, perhaps to increase the sense of threat to a country that had an ocean separating them from all Fronts of the war. The famous poem “In Flanders Fields” was written by Canadian surgeon John McCrae.

During World War One, Ireland was still ruled by England, and home rule had been delayed by the war. Many Irish served in the British army already, and more joined up in the hope that it would further the cause of independence from England. At the Somme, the 36th Ulster Division suffered 5,500 casualties, while being the only division to achieve their objective on the first day of battle.

A now-iconic symbol for American recruitment.

About Victoria Janssen

Victoria Janssen’s first erotic novel, The Duchess, Her Maid, The Groom and Their Lover (Harlequin Spice, December 2008), was translated into French and German. Her second Spice novel, The Moonlight Mistress (December 2009), was translated into Italian and nominated for a RT Reviews Reviewers’ Choice Award. Her third novel is The Duke & The Pirate Queen (December 2010). She has also published erotic short stories as Elspeth Potter. Her blog features professional writing and marketing tips, genre discussion, book reviews, and occasional author interviews.
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4 Responses to World War One Recruitment Posters

  1. Louisa Edwards says:

    Those are fantastic! And effective, I feel kind of misty, moisty patriotic right now. Although I have to say, the American poster does the least for me. I think the lion one is the most effective. Ah, symbolism!

  2. Victoria Janssen says:

    I like the style of the art from that period, especially.

  3. Kytaira says:

    I'll try to scan a couple that we have at work. I know one is a WWI, the others may actually be WWII.

  4. Victoria Janssen says:

    That would be most interesting, thank you!

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