Taking the Bookmark Plunge

After much pondering and asking people, I decided to have bookmarks made for The Duke and the Pirate Queen. I am very much not an artist, so I hired Jax Cassidy of Jaxadora Design to make pretty ones that utilized the book’s cover. I chose Iconix to do the printing.

Jax completed my designs with a couple of days, tailoring them to specifications for Iconix, and Iconix sent me a quote within an hour or two of me uploading the designs; at my request, they held the invoice until I’d also uploaded postcard designs, so I could pay for both at once and have them shipped in one batch. Awesome service.

Why am I telling you all this? Because it’s the first time I’ve ever had bookmarks made. It’s an experiment. And I plan to report on my experiences.

The first thing I learned was that, yes, someone who knows about design can do a much better job than I can! You get what you pay for.

The second thing I learned was that it’s handy to have some little text items to include on the bookmark: descriptive blurb, review quotes, brief summary of the book. Left to my own devices, the back wouldn’t have had any information but my website URL.

The third thing I learned is that most reviews, even ones that loved a book, don’t yield short, punchy quotes suitable for use on bookmarks. Unless I am doing it wrong. I sort of knew that blurbs were an art form.

I’m planning to make the bookmarks available to bookstores and librarians, so if you’re affiliated with one of those, let me know and I’ll send you some!

I will probably bring some to RWA Nationals, as well. I know the audience there will be mostly writers, but writers also read. And I will have plenty of bookmarks.

Related post: Online Promotion: Is It Worth It?

About Victoria Janssen

Victoria Janssen’s first erotic novel, The Duchess, Her Maid, The Groom and Their Lover (Harlequin Spice, December 2008), was translated into French and German. Her second Spice novel, The Moonlight Mistress (December 2009), was translated into Italian and nominated for a RT Reviews Reviewers’ Choice Award. Her third novel is The Duke & The Pirate Queen (December 2010). She has also published erotic short stories as Elspeth Potter. Her blog features professional writing and marketing tips, genre discussion, book reviews, and occasional author interviews.
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6 Responses to Taking the Bookmark Plunge

  1. Jeannie Lin says:

    Very nice! I need to get some bookmarks done as well and these are lovely!

  2. Victoria Janssen says:

    I can totally recommend Jax's services. I didn't upload the full-resolution version on this post, but it looks glorious.

  3. Wendy says:

    Ooooh, those are pretty! And the red will make sure they stand out and "pop" to the casual browser.

  4. Victoria Janssen says:

    I thank Harlequin for the red!

  5. Michelle (MG) Braden says:

    Love them! And I agree re Jax's services too. :-D

  6. Victoria Janssen says:

    I love the tiny little floaty book.

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