Almost every year at Philcon, I moderate the panel on selling fantastic (science fiction and fantasy) erotica. It was interesting this year to note how the panel topics have shifted over time: print to electronic to self-electronic.
For several years, after I first began to publish erotica, just before the beginning of the twenty-first century, at science fiction conventions I would give talks or host discussion groups on selling science fiction/fantasy erotica. I would focus on short stories, in particular selling sf/f erotica to mainstream erotica markets, also discussing sex in science fiction/fantasy in general. Once I’d sold novels, I added in chat about print publication, and my experiences writing erotica for Harlequin.
For the last few years, another local author, Stephanie Burke, has also participated in the Philcon panels; she focuses on electronic publishing, mostly in erotic romance, and talks about how she broke into and continues to sell to those markets.
This year, for the first time I found myself discussing self-publishing at the panel, as well. It seems to be the year of it. I read an interesting article in the Novelists, Inc. newsletter about how cover quality can influence sales of Kindle/Smashwords/etc. books; if you’ve received back the rights to a novel from your print publisher, usually you will need to do a new cover. Some writers have seen significant sales increases simply from getting a new, better cover that looks good as a thumbnail. One of this year’s panelists was L.W. Perkins, a cover artist for numerous small presses and for electronic press Liquid Silver (please note her site is undergoing renovation at the moment; I gave the link for future reference).
I’ve been following reports from fellow writers who’ve experimented with electronically publishing novels or short stories they were unable to sell elsewhere, or that were out of print; sometimes they have significant sales. I’ve been following discussions of using free Kindle downloads to encourage sales of an author’s backlist.
Last year, I didn’t have any of that information. This year, discussion of these possibilities is becoming more and more mainstream.
I do think that a good cover can do amazing things. People do judge a book by its cover, at least when impulse purchasing.
I was interested to note that one author had tripled sales after switching from a quickie amateur cover to a professional one.